Marketing & Branding
Crafting Authentic Narratives,
Elevating Impact
Great marketing isn’t just about promotion—it’s about storytelling that inspires action, strengthens brand identity, and builds lasting connections. As a marketing and branding strategist, I create compelling narratives and high-impact campaigns that elevate brands, amplify voices, and engage audiences across higher education, film, and small business sectors.
My work spans editorial storytelling, digital content strategy, and multi-channel campaigns—from leading communications initiatives at Emerson College’s School of Communication to developing social, email, and crowdfunding campaigns for my film The Home Front. Across every project, I focus on translating complex ideas into engaging content that drives awareness, connection, and measurable impact.
10K+
monthly email recipients
Comprised of dynamic stakeholders (students, faculty, alumni, donors, external partners, prospective students and faculty).
60%
Email open rate
Well-above Industry Standard of 20-50%; (+8% YoY)
Emerson College
I develop and execute strategic email marketing campaigns for Emerson College’s School of Communication and Dean’s Office, crafting compelling brand promotions and messaging while integrating visuals to engage audiences and drive measurable impact for key stakeholders.
Journalism@Emerson “Take the Lede” Campaign:
Journalism Education Association Convention
I led the messaging and campaign concept for Emerson College’s journalism program presence at the Journalism Education Association (JEA) national convention. Working on behalf of the Dean’s Office and in collaboration with the Chair of the Journalism Department, I developed the “Take the Lede” campaign theme and wrote the core messaging used across all marketing materials. I partnered with a contracted designer to produce the visual assets, contributing to visual direction and editing the final designs and copy to ensure brand and messaging consistency.
The campaign included large-scale tradeshow graphics, print advertising featured in convention materials, and supporting social media promotion. I also managed distribution of campaign content, scheduling and publishing posts across multiple social media platforms over several weeks to promote Emerson’s presence at the conference and drive engagement with the program.
School of Communication
Digital Signage & Social Media
To increase engagement across Emerson College’s School of Communication, I developed a series of digital graphics designed for campus-wide digital signage and social media platforms. These visuals translated announcements, student opportunities, and program highlights into clear, engaging content that could quickly capture attention in high-traffic campus environments.
Working within Emerson’s brand guidelines, I created and edited visual assets that balanced strong messaging with dynamic design. These materials were projected across digital screens throughout campus via ScreenCloud, where I uploaded, scheduled, and managed content to ensure consistent visibility for School of Communication programs and initiatives.
STORIES FROM THE SOC
The “Stories from the SOC” series highlighted the voices, achievements, and creative work of students, faculty, and alumni within Emerson’s School of Communication. I developed visual storytelling assets that elevated these narratives across digital platforms, helping showcase the diverse experiences and professional pathways emerging from the program.
By combining editorial storytelling with social-first design, the series made longer narratives accessible and engaging for online audiences while reinforcing Emerson’s reputation as a hub for emerging media and communication leaders.
EVENTS & INITIATIVES
To promote major events, academic initiatives, and community programming within the School of Communication, I created a range of digital marketing materials designed for both social media and campus distribution.
These assets supported guest speakers, departmental initiatives, student programming, and public events, helping drive awareness and participation while maintaining a consistent visual identity across communications channels.
CAMPUS ON THE COMMON
PODCAST
Broadcasting from Emerson College’s School of Communication in Boston, Massachusetts, "Campus on the Common," provides an expert view into the field of media and communication through the lens of academic experts and industry professionals from Emerson and beyond. The podcast explores areas such as multimedia storytelling, media ethics, and how new technologies are affecting the communication industry.
A national leader for cutting-edge research and education, Emerson's School of Communication houses hands-on programs in journalism, marketing, communication disorders, public relations, and sports communication, among others, preparing students to thrive in the classroom and in their careers.
EMAIL MARKETING
COMMUNITY ENGAGEMENT
I design and execute high-impact email marketing campaigns on behalf of the School of Communication and the Dean’s Office, driving engagement with over 10,000 students, faculty, staff, alumni, and stakeholders. Through compelling storytelling, visual strategy, and A/B testing, I optimize content for higher open rates, click-through engagement, and measurable ROI, ensuring communications inform, inspire, and activate key audiences.
ENTERPRISE
As the Executive Producer of The Home Front, I spearheaded a multi-channel fundraising campaign, raising over $1,000 through strategic GoFundMe, email, and social media initiatives. By crafting compelling donor appeals, leveraging audience insights, and executing targeted outreach, I built momentum and sustained engagement throughout the film’s production and beyond. I continue to amplify the film’s impact through ongoing promotional efforts, fostering a dedicated community of supporters.
Social Media, Ecommerce Marketing
& Tradeshow Promotion
Developed social media marketing content and promotional materials for Dynasty Collectibles, an ecommerce retailer specializing in Pokémon trading cards and collectible merchandise. I created product-focused graphics, promotional posts, and branded marketing assets designed to showcase high-value cards, highlight limited inventory, and engage a growing community of collectors.
Content was tailored for platforms including Instagram and Mercari, where strong visual presentation and clear product storytelling helped increase visibility and customer engagement. In addition to digital marketing, I designed tradeshow signage and promotional materials to support in-person sales at collector markets and hobby events, translating the brand’s online presence into a cohesive physical retail experience.
Through consistent visual branding and collector-focused messaging, these efforts helped strengthen Dynasty Collectibles’ reputation for reliable service, fast shipping, and competitive deals within the trading card marketplace.
