Marketing & Branding
Crafting Authentic Narratives,
Elevating Impact
Great marketing isn’t just about promotion—it’s about storytelling that inspires action, strengthens brand identity, and builds lasting connections. As a marketing and branding strategist, I specialize in crafting compelling narratives and high-impact campaigns that elevate brands, amplify voices, and engage audiences in higher education, film, and small business sectors.
From leading editorial and digital content strategy at Emerson College’s School of Communication—where I showcase the power of teaching, learning, and innovation—to spearheading social, email, and crowdfunding campaigns for my film The Home Front, I thrive at the intersection of creativity, strategy, and data-driven impact. Whether translating complex ideas into engaging social content, driving community engagement, or executing multi-channel campaigns, I bring a thoughtful, results-oriented approach to every project.
10K+
monthly email recipients
Comprised of dynamic stakeholders (students, faculty, alumni, donors, external partners, prospective students and faculty).
60%
Email open rate
Well-above Industry Standard of 20-50%; (+8% YoY)
7k
Social Media Followers
Instagram: 2.1K | Facebook: 700 | X: 1.5K | LinkedIn: 2.1K
Branding
I develop and execute strategic email marketing campaigns for Emerson College’s School of Communication and Dean’s Office, crafting compelling brand promotions and messaging while integrating visuals to engage audiences and drive measurable impact for key stakeholders.
Emerson College School of Communication
Email Marketing
I design and execute high-impact email marketing campaigns on behalf of the School of Communication and the Dean’s Office, driving engagement with over 10,000 students, faculty, staff, alumni, and stakeholders. Through compelling storytelling, visual strategy, and A/B testing, I optimize content for higher open rates, click-through engagement, and measurable ROI, ensuring communications inform, inspire, and activate key audiences.
Fundraising
As the Executive Producer of The Home Front, I spearheaded a multi-channel fundraising campaign, raising over $1,000 through strategic GoFundMe, email, and social media initiatives. By crafting compelling donor appeals, leveraging audience insights, and executing targeted outreach, I built momentum and sustained engagement throughout the film’s production and beyond. I continue to amplify the film’s impact through ongoing promotional efforts, fostering a dedicated community of supporters.
Expos
I provide strategic communication consulting and craft compelling narratives that amplify a client’s core message, strengthening their business and brand impression. With experience in higher education and small business marketing, I execute multi-channel event promotions—from email and social campaigns to on-site storytelling—ensuring maximum visibility, engagement, and lasting impact.
